Do you use GIF images, PDF docs, ZIP large files and listen to MP3 audio?
You can thank Institute of Electrical and Electronics Engineers Medalist and Israel Prize Laureate, Technion Prof. Yaakov Ziv, who along with his colleague Prof. Abraham Lempel, developed the "LZ lossless data compression algorithms", the foundation for all those file types we can't imagine being without these days.
Here, Prof. Ziv shares the essence of his philosophy on the importance of a strong basic science foundation on which to build future applications https://www.youtube.com/watch?v=sGdgjTAIFd8