A promising start up with a medical innovation prepared for a high-stakes meeting with a prospective client. The team created a logical flow of information to deliver and made sure to include a vivid example of a recent success, demonstrating their capabilities. All set.
How did it go? Well, the team of this hospital department at the receiving end wondered why they were hearing about how beneficial this system was for pharma companies…
When planning your high stakes presentation, always start with Seth Godin’s “Who is it for?” mindset and align examples accordingly.
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