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Different is Better than Better

What do the young Balkan country of Kosovo and a medical start-up devoted to early detection of cancer have in common? Their brand strategies, developed by teams prominently featuring Guy Gordon, were each founded upon a single, simple, intuitive idea with which the target audiences were already familiar and to whom they made perfect sense. Join us for episode 7 of Let’s Clarify It, in which Guy shares:

How you can help yourself (as the client) make the most of your brand strategy consultations by creating as comprehensive a brief as possible;

Why tapping into universal truths is so much more effective than reinventing the wheel;

And why he finds that *different* is truly better than *better*.

Curious? Let’s Clarify It!

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